How Much Did You Pay for that Haircut?

$14 if you're Alex Ovechkin getting it styled at the Hair Cuttery at the Ballston Commons Mall.

The web site for Ovechkin's latest endorsement deal went live recently, meaning you too can see how the best hockey player in the world gets his hair styled ... and even download wallpaper ... at oviestyle.com.

The site is a little weird. On one slide it features his musings on his hair cut philosophy, while also discussing how he watches other teams from the penalty box. What, you don't see the connection?

For those unfamiliar with the story, the link between the Russian-born star of the Washington Capitals and Hair Cuttery dates back to Ovechkin's monster contract. After slapping his John Hancock on that 13-year $124 million deal, Ovie was asked what he'd do with all the money. Caps owner Ted Leonsis jumped in, recommending the scruffy Ovechkin get a hair cut.

The next day, Ovie did. For $14, just like he usually does, at the Hair Cuttery in the Ballston Mall that houses the Caps' practice facilities. The ad wizards took care of the rest.